NetMarketshare reports that IE8 and IE9 alone account for around 25 percent of the market as of October, a nearly 10 percent lead over Google Chrome 22, which holds 15 percent of the market. This makes sense considering that Chrome automatically updates, whereas users have to opt-in to update Microsoft’s browser.
Among the key findings of the Adap.tv March-April 2012 report were that 62% of respondents see online video ads as a complement to TV, up from 56% last year, while just 10% see it as a replacement. In addition, 48% of respondents from brands and agencies said that TV and online video ads are planned together, with another 25% saying they will be planned together within the next 12 months.
Elsewhere in the report, industry professionals remain bullish on online video advertising, with 96% of brand, agency and ad network respondents saying their budgets will increase by 23% this year, with CPMs reportedly up 11% over last year.
In addition, 50% of ad networks and DSPs are using real time bidding (RTB), but only 36% of advertisers and agencies, and just 17% of publishers. Reflecting the early state of the digital video upfront marketplace, only 20% of advertisers expect to buy their ads at an upfront, with 70% saying it will account for less than 10% of their total buy.
Do you use RTB while online advertising? ‘Yes’ – Like this post, ‘No’ – let us know in the comments the why of your decision.
Google announced this on their Google+ page saying:
“If you just got a new Windows RT tablet and want to use Google Search, you’re in luck—you can now download the Google Search app optimized for Windows RT. It’s got all the good stuff: voice search, instant results and doodles. Just go to our “Get Your Google Back” site at http://www.google.com/homepage/windows8/ to learn more, and here’s a shot of the Google Search app homepage in Windows 8“
Spotify, the streaming music startup, was having serious trouble paying its bills, if you believed reports from earlier this year. Its 2011 financials showed a loss of nearly $60 million on revenues of $244 million. But it made $200 million in total revenue over the first six months of 2012, and is on an annual run-rate that could put it around $500 million by January.
Its deal structure with the labels requires either a $200 million annual payment, like what it had to do last year, or around 75% of total revenue (whichever is higher). 2012 will be the first year that revenue is high enough for the percentage structure to kick in.
The company is projecting profit after cost-of-sales to be around $60 million. It still has another $100 million in engineering, marketing, sales and other operating costs, on top of the licensing burden, so it’ll likely post an annual lo
YouTube introduced professional channels — an initiative to add original content to the Web’s top video site — back in December 2011, after an investment of $100 million; but the fresh money will only be seen by 30 to 40 percent of its 100 plus channel partners, which were recruited to make the service more TV-like and competitive against video-on-demand (VoD) services.
The money is, as it was last year, not a free lunch since it is essentially an upfront payment of one year of advertising revenues. Each producer must earn the money back via ads attached to their content before they can make additional revenue from the service. For example, $1 million comes it at 50 million views on a $20 CPM (cost per mil/thousand) – fairly high stakes.
Netflix recently announced Q3 revenues of $905 million and the US firm expects to make $400 million of operating income this year after covering its global operating expenses. Amazon, which owns UK Netflix competitor LoveFilm, is also in the game and is trialing an $8 per month subscription for its Prime service.
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